Today’s youth travellers are looking for more meaningful, experiential and responsible travel experiences. Abra Dunsby reports on key trends
With a thirst for seeing the world and a readiness to spend their money on unique, meaningful travel experiences, the youth market can be a great audience for agents to tap in to. But what’s important to today’s Generation Z travellers? We speak to three travel companies for their insights and to learn how to sell effectively to this sizeable market.