Business advice

On the Beach: 'Our B2B brands can disrupt the tour operator space'

Chief executive Shaun Morton has told TTG that despite On the Beach Group’s online-led B2C model, its agent-focused Classic Collection and Classic Package brands could help it grow its total market share

How one agent is helping new clients overcome their travel fears

A Holiday Village homeworker has joined forces with a hypnotherapist to offer free workshops to help prospective clients deal with travel-related stressors

How to sell sustainable travel as a luxury specialist

Two luxury agents reveal how TTG’s Sustainable Travel Ambassadors programme has helped them promote and sell more responsible holidays

Best Workplaces in Travel to return in 2024 with widened focus

Companies can apply between 4 December and 31 December at an early-bird rate, which will be fixed at last year’s prices

'Seeing Branson's entrepreneurial spirit has led me to say 'yes' more often'

A cruise industry career has drawn in Virgin Voyages’ Jack Atherton hook, line and sinker.

Tips for securing local media coverage for your business

The Travel Network Group partnered with TTG to host a PR workshop for its members – here’s what attendees learnt about promoting their businesses.

How luxury agents can make the most of networking

Networking to generate new clients or improve supplier relations is key to many agents’ business strategies, but a fresh take can boost your outcomes

‘Digitise the predictable and humanise the experiential’ through AI, travel companies told

According to Thompson, using generative AI tools such as ChatGPT will help travel companies save precious time by streamlining bureaucratic processes

Travel businesses told to ‘shape their future before it shapes them’

Hoseasons former boss Richard Carrick has urged delegates to make forecasts with caution

Specialists identify group bookings and longer lead-in times as biggest challenges

Aito conference delegates heard local partners are becoming less inclined to welcome group bookings as they seek to diversify their clientele

'Specialists must treat the mass market as a barometer', Aito members told

Travel Trade Consultancy director Martin Alcock warns large operators could be forced to ’pull the levers’ if their growth in 2024 is lower than expected, potentially impacting specialists

Savvy ways to sell responsible travel

Agents heard how to market sustainable travel to capture clients’ interest, and how to avoid greenwashing, in the fifth TTG Sustainable Travel Ambassadors workshop

Planning for the peaks: ‘grow the apple tree as well as selling apples’

Smart travel marketeers will spend the next month honing their marketing strategy, focusing on building their brand, telling emotionally appealing stories, and utilising savvy positioning to be ready for the peaks.

‘Agents swayed by AI must remember to keep a firm hand on the wheel’

Generative AI opens vistas of opportunity for travel marketers and agents, but caution must be taken before rushing into adopting technology just because others are, writes We Are Llama’s Mags Sikora for TTG

Advantage 'upbeat' about 2024 wave season as millennials get onboard

According to head of commercial John Sullivan, Latitude members have reasons to be cheerful despite the ongoing geopolitical and economic situation

'I’ve realised it’s not about age, it’s about skill sets that drive the business'

Jack Prescott, commercial strategy lead at Travel Counsellors, explains how he’s dealt with imposter syndrome in the boardroom

Here's what you should be doing to engage more users on social media

Instagram and Facebook Reels can help drive growth and engagement, as our social media expert explains.

Practising 'business intimacy' critical to travel's future

Firms warmed striking up a personal rapport with clients will be a key pillar of any post-Covid successes they have

How Inspiretec is helping agents unleash the power of AI

TTG hears how Inspiretec’s new travel booking platform, launching at WTM London today, will streamline the sales process for both agents and tour operators

How to recognise the signs of burnout – and how to treat it

As agents reveal they are struggling with work-life balance and some even fear they are nearing burnout, what can you do if you fear that’s where you are headed...

Agents told they may need to embrace AI to attract younger clients

Features such as personalised emails and recommendations are more likely to convince younger travellers to book with an agent according to new research by PwC

Advantage targets 'vigorous growth' of its managed service model over the next year

Advantage said members operating under its AMS model increased their turnover by 30% over the past year, while booking margins have gone up by 3%

The Homeworker: 'Three simple steps that helped me be a better agent'

’Weaving sustainable practices into your homeworking business is a journey that once you start, you will never end,’ writes Travel Counsellor Marie Rowe for TTG’s latest homeworking column

30 Under 30's Molly Attwell: 'The HR field has transformed significantly'

The Tui HR practitioner explains how the burgeoning remit of human resources makes her career choice so rewarding