Imagine a holiday that benefits the people, wildlife or environment in a destination, and is also really good fun. Welcome to the world of positive impact travel, which goes beyond simply reducing the negative impact of a trip – such as cutting its carbon footprint – and goes a step further, by leaving a positive legacy.
This was the focus of the fourth TTG Sustainable Travel Heroes workshop of 2024, hosted by Shannon Guihan, chief sustainability officer at TTC Tour Brands, and Sasha Buch, sustainability manager at AE Expeditions (part of Aurora Expeditions). Here, we share their top tips for agents.
