Talking about sustainable travel has become a regular conversation in many industry circles, but can you confidently and effectively communicate the benefits of responsible holidays without falling victim to, or becoming an instigator of, greenwashing? The TTG Sustainable Travel Ambassadors in Training learnt tips and tricks for doing just that in the fifth and final TTG Sustainable Travel Heroes workshop of 2024, which was led by Iberostar Hotels & Resorts’ business development director Aishling McLoughlin and TTG’s head of partner content, Madeleine Barber.
How to talk about sustainable travel without greenwashing
In depth
Sasha Wiltshire
7 October 2024
The fifth TTG Sustainable Travel Heroes workshop of 2024 explored ways in which travel agents can get their clients excited about sustainable travel in a genuine way.
Guests can make the most of some of Majorca’s top cycling routes from Iberostar Waves Cristina
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