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Marketing

Virgin Holidays' Claire Cronin on championing innovation in travel
Claire Cronin, customer and marketing director at Virgin Holidays, sponsor of TTG’s 30 Under 30, speaks to Abra Dunsby about what being a travel marketeer means in 2017
Cruise Nation to open 'state-of-the-art' TV studio
The Swansea-based operator said new content would be produced monthly
The Travel Network Group launches intranet
The consortium said the site would allow it to engage with members and suppliers “like never before”
Travel marketing shortlist revealed
The shortlist for the new Tomorrow’s Travel Marketing Leader Award 2017 has been announced
How Norwegian is securing a competitive edge
More than just rippling the pond, Norwegian is creating some serious waves. UK sales manager Mitchell Hawes tells TTG about the airline’s competitive edge
How Kuoni is building trust with partner agents
As Kuoni expands its trade team, Brad Bennetts, national sales manager, speaks to TTG about the brand’s commitment to independent travel agencies
Making the most out of video
As video grows as a marketing tool The Travel Network Group’s Si Morris-Green explains how agents can tap into the trend
Perfect Weddings Abroad: The latest trends
The Perfect Weddings Abroad conference revealed insightful developments from suppliers in the wedding and honeymoons sector. TTG rounds up the latest updates
Maxing out on social media in Mauritius
How do you make the most of visiting a destination via social media channels? The Mauritius Tourism Promotion Authority took a group of tour operator marketing staff to the island to find out
Rocking out at the Hard Rock Hotel Tenerife’s opening party
The opening of Hard Rock Hotel Tenerife was marked with a star studded Children of the 80s party. TTG joins the celebrations
Agent champ finds winning ways to help business flourish
Blue Bay Travel’s holistic approach to marketing has led to bigger sales for Naomi Johnson, Call Centre Agent of the Year at the TTG Travel Awards 2016. Abra Dunsby finds out more
Step up to the States: How the USA MegaFam helps to boost agency sales
The Brand USA MegaFam is gaining ground. TTG finds out how it has changed the way agents sell the USA
Boosting business with the Top 50
In seven weeks, TTG reveals 2017’s Top 50 Travel Agencies. Abra Dunsby asks 2016’s Top 50 how the accolade impacted their business
Travel Marketing Awards: Celebrating travel’s creatives
Now entering its ninth year, the Travel Marketing Awards shortlist in 2017 features more than 140 companies battling it out for awards at the March 14 ceremony
Cruising to a new you: Keeping fit and healthy afloat
From Polynesian-inspired Zumba classes to alfresco yoga sessions and raw food options, TTG looks at how your clients can stay fit and healthy afloat
On Our Radar: What's new for the Emerald Isle
The literature of James Joyce, a pioneering industrial past and nightlife to rival the planet’s most hedonistic cities make Ireland a popular bucket list destination. TTG learns more
Advantage equips agents with PR toolkit
Marketing manager Carolyn Hardy said it would help members "forge strong relationships" with local media
Barcelo Hotel Group's new multi-brand strategy
The Barcelo Hotel Group has a new multi-brand strategy which sales manager UK and Ireland, Debbie Walker, likens to a dessert. TTG gets a taste for the products
Peaks campaign ads - which company do you think had the best?

For many, the festive period would not be the magically slovenly occasion that it is without a good ol’ telly binge. But as far as we’re concerned, it was all about those all-important turn-of-the-year campaigns as the peaks season ramped up.

But which travel companies were the shinning stars? Who provided the unmissable moments and who delivered the wow factor?

New On the Beach marketing campaign 'biggest to date', says OTA
The company said the advertising drive would focus on the “ease and simplicity” of booking through its website
Virgin says Seize The Holiday with TV campaign
Virgin Holidays airs new campaign
Season's first peaks offerings revealed
The peaks season is upon us, which means brands across the nation are gearing up to showcase their turn-of-year marketing campaigns
Careers are like rockets – and other tips for success
Jamie Queen, group marketing director at Thomas Cook, offers his career tips
Thomson unveils final Christmas campaign before Tui rebrand
The operator is set to be rebranded as Tui next year