A template press release can be used by members to highlight certain holidays and tailor news to their local customer bases and media.

It also contains tips and advice as to how to approach local media to raise their profiles and generate future PR opportunities.

It comes following the launch of a marketing campaign earlier this month on behalf of members and to help them drive bookings.

Marketing manager, Carolyn Hardy, said: “We have had a great response so far from our members about the turn of year campaign.

"We wanted to take the campaign one step further and add PR into the mix. Our members are so busy serving the requirements of their clients, they don’t always have the time to promote their services.

"A little bit of PR support goes along way, and with this easy to use PR toolkit our members should be able to start forging strong relationships with their local media to grow awareness and drive up bookings at this most important time of year.”

The scheme was welcomed by Advantage member Oluwatosin Shobowale from Peacock Travel who added: “We have always received excellent marketing support from Advantage and the new PR toolkit takes that to the next level.”

“I feel confident using my own expertise to tailor the press release and reach out to my local media.

"Everyone is talking about booking a holiday at this time of year, I want to encourage readers of the local press to come to me first for all of their holiday needs in 2017.”