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Panache Cruises makes apprentice 'vow' after hiring three new sales staff to meet soaring demand

Luxury
Harry Kemble
14 August 2025

Panache Cruises has hired three new members of sales staff and opened the door to more apprentices to meet rising demand for luxury sailings after achieving record turnover.

Recruitment Panache Cruises August 2025

L-R: Amy Ainsworth, Lisa Buckley, Jame Cole, Wendy Mulholland and Rob Ledsham at Panache's Chorley office

The Chorley-based agency took £35 million in the 12 months to the end of July – a 56% year-on-year jump from the £22.5 million turnover it achieved during the same period a year earlier (2023/24).

To cope with the increase in demand, the firm has recruited cruise connoisseurs Lisa Buckley, Wendy Mulholland and Rob Ledsham, as well as finance apprentice Amy Ainsworth, with chief executive James Cole keen to continue tapping new talent.

“We’ve really intensified our efforts across the business," he said. "We’ve focused on our colleagues, making sure we develop our management teams. We’ve also invested heavily in apprentices, and plan to recruit another eight this year."