The "state-of-the-art" studios will be situated at the operator’s new head office location in Swansea and will produce online content to promote the brands it works with, as well as programmes that can be used on TV.

Announcing the move, Cruise Nation founder and managing director Phil Evans said: "I have had the dream of building a unique travel company from as far back as I can remember as a young boy and today we are now one of the most competitive cruise sales companies in the UK.

Evans, who announced his ambitions to launch the TV studio in November last year, said the company would be looking to work with young media talent from Wales when making content.

He added that the operator was also aiming to employ “a further 30 people” over the next 12-18 months.

Andrea Kendal, Cruise Nation’s commercial director, said: “This is very exciting news for Swansea and Wales as a whole. There will be new TV content produced every month and will help educate people on the advantages of cruise holidays.

“There is still often a misconception that cruises are just for the elderly, when in fact millions of families choose cruise holidays as they cater for all ages. Recently we have seen a significant growth in sales for cruise packages that been adapted for travellers with disabilities or challenged backgrounds.

“The new TV studio will be a game changer for us and we are very proud to be operating globally and located in Swansea, which we see is a potential growth area and will expand rapidly over the next five to 10 years.”

Swansea Council has been working with the Welsh Government and other local authorities to consider ways of promoting Swansea as a cruise destination.

Phil Roberts, chief executive of Swansea Council, said: “We welcome the potential for this to raise the profile of the cruise industry generally and also the additional jobs that are being brought to the city by Cruise Nation”.