The brands confirmed the two TV ads – one promoting its core European river cruise products and the other showcasing APT’s new Mekong-based ship – will air across Sky AdSmart and daytime satellite channels.
It is hoped the ads increase the reach of APT’s and Travelmarvel’s Worldwide Sale, which launches today (18 December) and runs until 29 February.
The sale includes savings of up to 50%.
“Agents will be perfectly equipped to optimise sales during travel’s key booking period,” the brands said.
