Channel 5 recently aired two episodes of a very different type of programme – Cruising with Susan Calman – which was hosted by Expedition Cruise Network member Scenic Luxury Cruises and Tours, and was pitched at a very different audience.
It was a spectacular piece of television featuring soaring vistas of glacial icescapes, crystal seas and rare encounters with wildlife.
Working in a niche sector with products at, let’s face it, an exclusive price-point, I am often asked whether it is responsible to be engaging celebrities to inspire large audiences to follow in their footsteps to such fragile environments.
