Giles Hawke told TTG that “early indications” from wave season were “positive” after finishing last year on a “massive high”.
While he added every touchpoint on Celebrity’s ships would be “elevated” this year, he insisted current prices would remain the same going forward.
“We’re using data to affect everything that we do onboard,” he said, adding: “Through 2024 our big internal word is ‘elevate’. Every touchpoint is going to be elevated.”
He continued: “We aim to deliberately not compete with our competitors. We don’t think we need to drop to silly prices.
