The line said the new EMEA sales team – under Stirrup’s leadership – would help it “to drive best practice, improve efficiencies and accelerate growth in key EMEA markets”.
The entire EMEA team will continue to be led by Giles Hawke, EMEA vice-president and managing director, who joined the line last summer.
Wallace will join the line’s EMEA senior leadership team as part of efforts to grow its footprint in the region.
Stirrup, who was previously senior UK and Ireland sales director, said: “The new EMEA sales structure for Celebrity will transform how we conduct business in key international markets, driving efficiency and effectiveness to allow the total EMEA sales team to closely align on core business objectives across the entire region.”
Hawke added: “2024 is a pivotal year for the brand as we really look to accelerate growth in the premium cruise space.
“The newly formed EMEA leadership team will enable us to have one clear global vision, that will deliver increased revenue and enable best practice in our sales, revenue and commercial areas internationally.
“With the arrival of Celebrity Apex in Southampton in May and a further five ships in Europe for summer 2024, there is so much opportunity for us to grow our European business, and we are now structured effectively to drive this.”
Gerard Nolan, associate vice president commercial, EMEA, will take on an expanded role including the commercial and revenue responsibility for the Asia-Pacific region alongside his current EMEA responsibilities.
