Valentine joined Havila four years ago from Hurtigruten where he was head of sales and developing markets, EMEA.
In his new position at Havila, Valentine will retain day to day responsibility for his existing regions – UK, US, Canada, Australia and Spain, The Netherlands and Belgium – as well as others globally.
Valentine will report into chief sales officer Johanna Hansli.
She said: “Having known Matthew for many years, I have no doubt that his commercial acumen and wealth of experience will prove invaluable in growing the Havila Voyages brand globally.