Starting at the end of January, Moore will lead Hurtigruten's sales and marketing strategy across the UK and "high-growth" emerging markets in EMEA, spanning both B2B and B2C channels.
She will oversee the UK-based team to drive growth and revenue in the UK – which is viewed by Hurtigruten as "one of the most important" globally.
Moore's career includes leadership positions across brands such as P&O Cruises and Kingfisher PLC, giving her "a unique blend of creative marketing insight and data-driven commercial expertise".