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Princess Cruises' Hayley Moore named Hurtigruten's new UK sales and marketing chief

Ocean cruise
Harry Kemble
27 October 2025

Hurtigruten has hired Princess Cruises' UK and Europe sales director Hayley Moore as its new vice-president of sales and marketing, UK and emerging markets.

Hurtigruten's Hayley Moore
Credit: Hayley Moore

Hurtigruten hailed Hayley Moore's 'impressive experience' after announcing her appointment (Credit: Hayley Moore)

Starting at the end of January, Moore will lead Hurtigruten's sales and marketing strategy across the UK and "high-growth" emerging markets in EMEA, spanning both B2B and B2C channels.

She will oversee the UK-based team to drive growth and revenue in the UK – which is viewed by Hurtigruten as "one of the most important" globally.

Moore's career includes leadership positions across brands such as P&O Cruises and Kingfisher PLC, giving her "a unique blend of creative marketing insight and data-driven commercial expertise".