Riviera Travel has revealed travel agents have accounted for nearly a quarter of all solo holidays bookings to date in 2026 as the operator looks to push deeper into the solos market.
Head of Trade Amanda Docherty said Riviera Travel remains committed to giving agents all the support they need to up their sales
Solo bookings made through the trade have increased by 45% year-on-year, which the river cruise and escorted touring specialist described as "impressive".
Demand for 2027 solo river cruise departures continues to build, with The Blue Danube for Solo Travellers leading as the top-performing solo river cruise through the trade in 2027. Its most popular sailings take place on the George Eliot, Riviera’s world-first river cruise ship dedicated exclusively to solo travellers.
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