Solo bookings made through the trade have increased by 45% year-on-year, which the river cruise and escorted touring specialist described as "impressive".

Demand for 2027 solo river cruise departures continues to build, with The Blue Danube for Solo Travellers leading as the top-performing solo river cruise through the trade in 2027. Its most popular sailings take place on the George Eliot, Riviera’s world-first river cruise ship dedicated exclusively to solo travellers.

Riviera said George Eliot offers "an ideal introduction to solo travel for customers considering their first holiday alone". "Guests also enjoy a double cabin to themselves, with no single supplement on Riviera’s dedicated solo holidays, creating an exclusive solo river cruise experience that sets the programme apart," it added.

Riviera’s escorted touring programme is also showing strong early potential for 2027. Sri Lanka for Solo Travellers is currently leading 2027 escorted tour demand through the trade, followed by New Zealand for Solo Travellers: Land of The Long White Cloud and Ecuador & Galapagos for Solo Travellers.

Riviera has also recently expanded its 2027 solo touring range, with newly launched itineraries, including: Highlights of China for Solo Travellers, Victoria Falls, Botswana Safari & Cape Town for Solo Travellers and The Silk Road for Solo Travellers, giving agents options to promote to customers planning further ahead.

Amanda Docherty, Head of Trade UK and Ireland at Riviera Travel, said: "With solo customers booking 8.5 months out on average, starting conversations now is crucial for securing bookings for 2027.

"We remain committed to giving agents the support, tools and opportunities they need to make the most of every solo travel enquiry as this market continues to grow.”