Managing director David Smith hailed Frost’s “wealth of experience” gained across a 20-year travel career, adding that the agency’s new hire was “a terrific asset to the company”.
Previously, Frost held positions – both full-time and part-time – at Fred Olsen Travel and World Travel Holdings after owning Cruising Direction, which ceased trading in December 2020.
Frost will be based at The Cruise Line’s head office and will report into commercial director, Ian Buckeridge.