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The Cruise Line hires industry veteran to help drive 'ambitious evolution'

Cruise
Harry Kemble
14 February 2024

The Cruise Line has appointed Paul Frost as product and commercial lead as part of the Sussex agency’s growth plans. 

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Paul Frost joins The Cruise Line after the Sussex agency reported a record month in January (Credit: The Cruise Line)

Managing director David Smith hailed Frost’s “wealth of experience” gained across a 20-year travel career, adding that the agency’s new hire was “a terrific asset to the company”. 


Previously, Frost held positions – both full-time and part-time – at Fred Olsen Travel and World Travel Holdings after owning Cruising Direction, which ceased trading in December 2020. 


Frost will be based at The Cruise Line’s head office and will report into commercial director, Ian Buckeridge.