It’s time to push aside the barriers to selling our cross-channel neighbour, says Marcelle Hoff from Expressions Holidays, which is experiencing a mini-trade boom for its tailor-made, authentic itineraries
Carcassonne in the Languedoc – a stunning example of a medieval fortified town © iStock Mlenny
Aito member Expressions Holidays has hailed the success of its trade push on France, which has included dedicated training webinars about the destination.
The operator has reported the number of bookings of French holidays made by agents increased 66% year-on-year, with a 312% increase in sales revenue, when comparing Oct 23-Feb 24 with Oct 24-Feb 25.
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