The 10-day Soul of Korea itinerary blends key sights and attractions with off-the-beaten-track insights into Korean life and culture.
It takes in futuristic capital Seoul and coastal Busan’s narrow alleyways and beach districts, as well as the cities of Jeonju and Gyeongju.
InsideAsia had planned to launch the tour earlier, only for the intervention of "an extraordinary turn of political events", which saw president Yoon Suk Yeol on 3 December seek to impose a state of martial law – one that was quickly defeated by Korea’s MPs and has led to impeachment proceedings against President Yoon.