After leading a successful campaign to have the Foreign Office soften its travel advice for Sri Lanka, Experience Travel Group chief executive Sam Clark tells TTG why he believes so strongly in the country’s cause – and why there is still more to push for.
Sri Lanka has been subject to stringent FCDO advice for several years (Credit: iStock)
"Why would I risk it?” asked Tony, a multiple repeat customer of Experience Travel Group. Like many of our clients, Tony is an adventurous and experienced traveller who enjoys a bit of luxury.
Where better then than Sri Lanka? It ticked every box. "It sounds like it’s still a bit of a basket case," was Tony’s verdict. It was hard to disagree.
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