Larnaka Tourism Board will show off its new branding at WTM London this year, emphasising the region’s authentic character and commitment to sustainable tourism practices.
Dinos Lefkaritis, chairman of the Larnaka Tourism Board, explains: “The new slogan ‘Welcome back’ and the logo featuring a flamingo in flight symbolise our region’s welcoming nature and the familiar bond felt by returning visitors.”
Deputy tourism minister Kostas Koumis has praised the rebranding as more than just a new logo and slogan, calling it “a collective effort and willingness for new beginnings… to be embraced by all who make up the tourist ecosystem of the island”.
