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Trade hopeful Canada's Jasper will rise from the ashes

Operators
Gary Noakes
1 August 2024

The largest fire in 100 years is still burning near one of Canada’s gems, yet most of the town of Jasper that will be recognisable to tourists remains standing.

Around a third of properties in Jasper have been destroyed by the wildfire (Credit: iStock)

Set in the Canadian Rockies, Jasper can thank timely rainfall and the bravery of firefighters for containing the initial blaze mainly to the south-west of the town, which houses around 5,000 locals.


However, conditions since then have not been favourable, with temperatures reaching 26C and winds gusting to 30km (18mph).


For park officials, the situation remains bleak: “The Jasper wildfire complex remains out of control."