Rendez-vous Canada (RVC) host Alberta used the trade show to signal a shift in focus towards its winter season to tempt visitors away from “MTV” – Montreal, Toronto and Vancouver.
Destination British Columbia outlined additional road trip itineraries after the launch of Rainforest to the Rockies in September (Credit: iStock)
“We are looking at what Finland and Sweden are doing for the northern lights,” said Tannis Gaffney, Travel Alberta’s chief marketing officer. “We have the same product, but we also have less population and the Canadian welcome.
“We are pushing development of things like geodomes and looking to bring UK travellers here in winter. The product we have is exceptional and unique – castles, hot tubs, saunas. Our indigenous experiences also really set us apart.”
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