The US-based collection of independent properties committed to regenerative hospitality is seeking ‘values-aligned’ travel agents to help bring these kinds of travel experiences to their clients.
Agent members will have access to monthly online educational webinars, virtual product showcases and a community forum of engaged conscious consumers who also align with the Regenerative Travel ethos.
‘Competitive’ commission rates will be offered as well as exclusive membership perks available at Regenerative Hotels around the world.
Initially only 50 agencies will be offered Agency of Change membership in 2023.
Their agency names and profiles along with any destination specialisms will be listed on the Regenerative Travel website in a consumer searchable database.
Nicole Robinson, chief marketing officer of AndBeyond Travel, is among advisory members of the Agency of Change programme.
Amanda Ho, co-founder and CEO of Regenerative Travel, said: “We’re extremely excited to launch our highly anticipated Agency of Change programme. We are aware that for the entire travel industry to make the paradigm shift toward regeneration, every member and stakeholder within travel needs to be involved.
“By working together with travel agents, we hope to highlight the pioneers offering the most sought-after and positively impactful regenerative travel experiences for travellers.
“Changing the travel industry for the better will require collaboration across all stakeholders, especially as solutions are not always straightforward and require the integration of various perspectives.
“We are keen to join other Agencies of Change and Regenerative Travel members in exploring and paving the path forward.”
To apply for Regenerative Travel’s Agency of Change Program, travel trade professionals should request an application form.
