As part of the partnership, the African camp specialist will plant 40 indigenous saplings for every Qatar Airways’ booking, which will help to restore land within the crucial “buffer zone” of Volcanoes National Park in Rwanda.
The trees will be sourced from locally owned nurseries and community members will be hired to plant them.
Qatar Airways’ passengers will also take part in conservation experiences at selected Wilderness camps, while the two companies will collaborate on developing photography, videos and articles to promote the experiences offered by the two brands.