Advantage chief Julia Lo Bue-Said has been appointed to the government’s Tourism Industry Council (TIC) as the “primary voice” for the outbound travel sector as she seeks to “reinforce its value and importance” to the UK economy.
Alongside Lo Bue-Said’s new advisory role, the council, which is a collaboration between government and tourism leaders, has also updated its terms of reference to include outbound or the first time.
Lo Bue-Said said the opportunity presented her with an important chance to “leverage the voice” of the outbound industry “in driving fiscal prosperity”, as well as optimising post-Brexit opportunities and aligning the industry’s objectives with government.
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