Last month, Advantage Travel Partnership chief executive Julia Lo Bue-Said announced plans to set up a UK Outbound Travel forum to get travel’s voice heard in Westminster.
"Our lack of profile over the past two years has showed us we need to work considerably harder in making our sector known and understood with MPs and government officials in order to influence decision making in the future," said Lo Bue-Said.
She added the travel industry had struggled to get its "collective voice heard" during the pandemic and convey the "significant contribution" outbound travel makes economically and socially.
