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Advantage membership enquiries up 40% this year

Agents
Will Payne
23 August 2021

The Advantage Travel Partnership has reported a 40% increase in membership enquiries this year.

Advantage chief commercial officer Kelly Cookes said the organisation's focus 'remains fully on the success' of its members

Cookes: Members must embrace ‘modern retailing’

The travel agent consortium group has seen particular growth in conversions of Advantage Managed Services (AMS) and home working members.

In addition to services available to Advantage members, such as market commercial terms, marketing support and a programme of engagement events, members have also benefited from increased support related to navigating their businesses through the Covid-19 pandemic.

New Advantage member Natasha Mouscos said the Advantage team has been "very supportive".

"We are already seeing the commercial benefits to joining and the security of operating within a consortium is great for us," she added.