Members have recorded a 15% year-on-year increase in bookings for half-term, while demand for Easter is up 8% year-on-year. Revenue for both booking periods is up a quarter compared with last year.
The Canary Islands continue to be the consortium’s top seller for February half-term, accounting for 15% of all Advantage bookings, with Tenerife and Lanzarote taking the lion’s share – 56% – of these.
The US is Advantage’s second-most popular half-term destination, accounting for 9% of members’ bookings, of which more than half were for New York. Mainland Spain, meanwhile, is third, led by demand for the Costa Blanca.
