Alfa Travel will sell its coach and hotel packages through its Scottish operator Alfa Travel Scotland, which was acquired in 2020 and was formerly known as David Urquhart Travel.
As part of its Scottish push, the tour operator will offer competitive commission rates to all trade partners as well as higher ones to those booking straight from the website.
Alfa Travel has also said all offers throughout the year will be applied to agents and the loyalty bonus offer will be extended until the end of January.
“We also are delighted to be able to introduce our product to the Scottish travel trade, through Alfa Travel Scotland,” said managing director Emma Russell.
“Our valued agents recognise the excellent value and service our holidays provide, which sees lots of repeat business and customers booking multiple holidays with us.”
It comes as the coach operator has cited the trade as one of the key factors for its growth over the past 12 months.
