The cruise line said it wanted to thank agents for “their hard work and continued support through 2022 and into 2023” with a range of prizes to beat the January blues.

Agents who secure a booking with Ambassador must email proof to competitions@ambassadorcruiseline.com to have a chance of winning a prize.

Other prizes featured in the campaign include family days out, a weekend away or a theatre break – with a special bonus prize of paying an agent’s rent or mortgage for a month.

Members of Ambassador’s trade Facebook page will also be able to win several smaller prizes, such as cinema and takeaway vouchers and a gin set.

The trade campaign is valid on bookings until 31 January 2023 for sailings between April 2023 and March 2024 on Ambassador’s two ships, Ambience and Ambition, which will depart on its inaugural sailing from Newcastle on 12 May 2023.

To support agent sales, Ambassador is offering up to 30% off on selected sailings including its Grand Round the World Cruise and up to 50% off upgrades on certain drinks packages. 

Up to £840 of complimentary onboard credit is also being offered, as well as “low” supplements for additional berths and solo travellers.