"Meanwhile in Britain" will highlight to US travellers everything they’ve missed over the past two years, as well as the quintessential and recognisable features of British culture.
Key targets for BA and VisitBritain will be "experience-driven travellers"; together, they have enlisted several handpicked "tastemakers" to represent different aspects of the British experience.
These include Jonathan Heaf from private members’ club Soho House, Aisha and Oreoluwa Ayoada, co-founders of art platform Yellowzine, Blackbook Winery co-founder Lynsey Verrillo and BA pilot Matthew Lindley.
