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Balearic pop-up shop highlights benefits of new tourism laws

Sustainability
Will Payne
13 July 2022

The government of the Balearic Islands has launched a pop-up gift shop that sells "innovative" goods which highlight the island’s new tourism laws focusing on sustainability and circularity.

The store offers innovative messages describing the new regulations and measures which focus on sustainability and circularity (Credit: Govern Illes Balears)

Based in the centre of Majorca’s capital, the shop features souvenirs which have the innovative measures printed on them instead of ordinary tourist trinkets. 

Products include magnets, water bottles, mugs, aprons and postcards which explain how the new tourism law does not only take tourists into account, but also respects workers’ rights, the comfort of residents and the quality of resources and the environment.

The slogan of the new policy – "The Balearic Islands, where workers are just as important as tourists" – is printed on a towel hanging in the shop.