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Brazil's tourism sector hopeful of funding boost from share of sports bets

Destinations
Harry Kemble
6 November 2023

Brazil’s tourism industry could receive a massive funding boost if members of the country’s senate vote through a new law next week.

Jaqueline Gil, Brazilian Tourist Board marketing director

If the bill is passed, the Brazilian Tourist Board will receive 1% of all sports bets made in the country.

It comes as the Brazil Tourist Board finalises its 2024 marketing budget, but the vote will ultimately decide how much money is invested in the sector in future.

Jaqueline Gil, the tourist board’s international marketing, business and sustainability director, told TTG@WTM: “At the moment, we’re reorganising our budget structure. We’re looking to increase it, but I cannot tell you how much it will increase. It’s too early.

“We’re currently waiting for a vote in Congress. It’s a new law and will be voted by the senate next week. It’s never happened before.”