The deal for Holidaysplease, which boasts 100 homeworking agents, 50 franchisees and around 50 employees, marks Travel Counsellors’ first acquisition in its near 30-year history.
Travel Counsellors said the move would enable Holidaysplease agents to continue running their businesses, supported by its current directors, wider leadership team and support staff.
The acquisition comes after Travel Counsellors reported record trading months in both January and February 2023 – totalling more than £200m in sales.