During March we proactively contacted customers whose cruises had to be cancelled due to the pandemic to offer them the option to rebook onto one of our four new summer 2021 British Isles cruises before they went on general sale – a gesture that was incredibly well received.

These cruises are now on sale for travel in June and July and we are confident that they offer our guests something truly unique, with interesting and varied ports of call, as well as some of the finest scenic cruising on offer.

Ports such as Falmouth, Holyhead, Belfast, the Orkney Islands, Shetland Islands, Newcastle and Scrabster, to name a few, will feature; as will the inaugural sailing of our brand-new boutique ship, Spirit of Adventure.

I know we’re all looking forward to that and I hope I’ll be able to welcome you onboard in the future to say a huge and heartfelt thank you for your help over the last year with rebooking and reassuring our guests. We are so very grateful to you for your support and loyalty.

Iain Powell is head of trade sales at Saga.