Davis joins SAT from Booking.com where he was account manager. He has also previously held roles with STA Travel and G Adventures.
In his new post, Davis will lead on delivering trade training and coordinating trade engagement projects for SAT in the UK and Ireland. "South Africa is such a diverse, culturally rich country with some of the most iconic sights and activities," said Davis.
"The role is very varied with my responsibilities including travel shows, workshops, webinars, events, agent incentives and hosting educationals."