Above and Beyond Luxury Cruises will be headed up by Cruise.co.uk’s head of luxury and expedition Elaine Ross and will target high-end, luxury cruise clients.

Clients will be able to call, email, text, WhatsApp, video call and/or have a home visit from a member of the new concierge team in a bid to offer "ultimate connectivity" during and after the booking process.

The concierge team will offer premium cruise services to customers, including discounted airport parking, airport lounge passes and high-end shore excursions.

Bespoke services are also on offer to help with individual holiday arrangements, including extras such as booking pet care, taking care of gifts for friends and family for anyone missing a special occasion, and a welcome home essentials shop after returning.

Ross said: "Our research has shown there is a gap in the market for an ultra-luxury travel agency, offering a full concierge service. If customers are booking high-end cruises they expect the same service from their agency, and we will go above and beyond to fulfil this."

Seabourn vice-president UK and Europe, Lynn Narraway, confirmed the line would be an Above and Beyond launch partner. "All the team at Seabourn are delighted to be working with the newly launched Above and Beyond," said Narraway.

"Their concierge proposition and bespoke strategy matches our own brand vision and it is always exciting to welcome new partners into the luxury cruise space. Seabourn very much look forward to being a part of the Above and Beyond journey."