Under the slogan Cuba Unica, the concept features "unique people" as ambassadors of the country, along with a range of environments and activities which can only be found on the island.
The campaign is aimed at the general public, international tourists and business travellers, with the aim to show how Cuba is a "hospitable and open" country which combines tradition with modernity.
It features the country’s major attractions and opportunities for travellers to sample the country’s diversity with a few minutes of travel between the different offerings.
A spokesperson said: "Cuba is known for its beautiful beaches, excellent climate, its rum, its tobacco, its music, its dances, its people, and it is precisely its people who are the focus of the new international promotional campaign."
