Chief executive Garry Wilson, addressing a media dinner in London on Wednesday (6 September), said he was surprised by the demand for what are typically shorter, more expendable trips. “There’s huge appetite for city breaks,” he said.
“It’s interesting because we keep waiting for the cost of living crisis to hit – it’s been really surprising to us how many cities have been bought. We expected beach [holidays] would be fine, and maybe they [consumers] would sacrifice some of those little city breaks, but the city breaks have proved really popular, so we’re investing a lot there.”
