Alison Bull and Ellis Burns will report into head of commercial Gemma Lazenby and look to grow Etihad Holidays’ presence among agents.

Burns joins from Travel Gossip, where she was business development manager, while Bull was previously trade partnerships manager at Not Just Travel.

Etihad Holidays will be operated in the UK by Capital Holidays, a subsidiary of Tourism365, which is the destination management arm of the Abu Dhabi National Exhibition Company.

The company said it was “committed to fostering strong partnerships” with agents by offering price parity and “enticing” booking incentives. 

Burns said: “This is a very exciting time for all of us here at Etihad Holidays, and I am certain that our agent friends and their customers will love our products as much as we do."

Bull added: “I’m thoroughly looking forward to this new opportunity and I relish the challenge of bringing this game-changing new product to the wider industry."