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Europe’s ski season ‘in the balance’ as Covid cases surge

Operators
Rob Gill
26 November 2021

The European ski season could be “hanging in the balance” this winter, with consumers increasingly worried about rising Covid-19 cases.

The ski market should benefit from the easing of restrictions in Austria and Switzerland

According to a survey by GlobalData, a quarter of European respondents are still “extremely concerned” about the pandemic, which could lead to some consumers cancelling or postponing holiday plans this winter.

Ralph Hollister, travel and tourism Analyst at GlobalData, said he expected December’s traditional surge in winter sports tourists to be “impacted as the pandemic, once again, rears its head across major ski source markets and destinations”.

He added: “Skiing hotspots in the likes of France, Italy and Switzerland will be fearing the worst, with many relying on these upcoming months to offset some of the losses experienced in the last two seasons.