The adventure specialist’s new look (pictured below) precedes its 50th anniversary next year, and aims to put "adventure" front and centre. The brand stressed responsible travel would remain at the heart of the brand’s ethos.
 
“We think our new look gives a nod back to our routes exploring overland while also capturing that we are a modern, responsible and forward-thinking tour operator," said Sam Seward, managing director of newly named Exodus Adventure Travels, and chief sustainability officer at parent company Travelopia.

“We know our customers feel a really strong sense of connection with our 50-year journey, with many travelling multiple times each year.

"We want to recognise that connection and we’re excited to be celebrating this milestone with all of them next year."

The first trip run by Exodus almost 50 years ago took a group to Afghanistan in the back of a Bedford truck; the operator now operates more than 500 itineraries across 90 countries.

To commemorate the 50-year milestone, Exodus Adventure Travels will be offering 50 special departures across its most popular tours in 2024, which will include an additional experience for guests to celebrate Exodus’s birthday.