The companies – which will retain their brands and premises in London and Cheltenham – have launched Inquisitive Traveller to "leverage the strengths" of each business, "harness their combined expertise" and share best practice and resources.
Inquisitive Traveller will see the tour operators collaborate on areas of mutual importance, such as sustainability, technology, training and recruitment.
The new brand will have a focus on the 50-plus, medium- to long-haul tailor-made market.
Experience Travel Group merges with Holiday Architects to create new group
Luxury
Will Payne
30 March 2023
Specialist tour operators Experience Travel Group and Holiday Architects have merged under the ownership of a new umbrella company.
Register for free to continue reading
Get unlimited access to the latest travel industry news and analysis, comment on articles and sign up to newsletters.
Register for free
Already registered? Login here or below.
Having difficulty logging in? Try these tips, or contact support@ttgmedia.com
