Tailor-made specialist First Class Holidays has acquired African Pride and sister brand Knighton Reeve.
L-R: David Holland, Daniel Gathercole and Liz Hall celebrate the acquisition (Credit: First Class Holidays)
The acquisition will extend First Class’s long-haul portfolio deeper into Africa and the Indian Ocean. First Class Holidays said African Pride had earned a “stellar reputation” among UK travel agents since its launch in 1999.
Daniel Gathercole, First Class Holidays managing director, said: “This acquisition aligns perfectly with our vision to expand our portfolio to offer all long-haul destinations by the end of 2025.”
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