Ski operators are having to contact thousands of clients due to travel to France over the festive season after the French government’s “devastating” decision to ban UK tourists due to the spread of the Omicron variant of Covid-19.
From Saturday (18 December), UK visitors to France will need a “compelling reason” to visit the country, which does not include tourism or non-urgent business trips, although visiting family is still allowed by the new French entry regime.
Diane Palumbo, sales and marketing director at Skiworld and a board member of Seasonal Businesses in Travel (SBIT), told TTG that SBIT members had already seen a 90% drop in sales over the past week, as the Omicron variant started to spread rapidly in the UK.
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