Speaking to The Telegraph, Lemoyne said closing to UK arrivals "is not an option", thanks to vaccinations and the country’s Covid health pass.
"The season is shaping up to be exceptional and we are ready and raring to go," he added. "We look forward to welcoming [British skiers] back to our 350 resorts.
“We can see from talking to the professionals that they are expecting a very good season, since we have unfortunately been deprived of snow sports since March 2020. Bookings are coming in thick and fast."
