The adventure tour operator, which polled around 4,500 consumers from its global consumer panel between July and October 2021 to identify consumer travel trends for 2022, found that a third of UK respondents (33%) said they would place more focus on travelling responsibly in the new year.
G Adventures said the increased focus on community and support of locally-owned businesses fostered during the pandemic has carried over into international travel plans.
The research also claimed 68% of UK respondents said the most important factor when they travel is knowing that their money will benefit local people.
