Guests from across global markets are more likely to "make responsible choices" and travel more sustainably, according to a recent update from The Travel Corporation’s five-year sustainability report.
The finding comes from the group’s first sustainability impact report, detailing the progress against its 11 sustainability goals launched in September 2020.
The How We Tread Right review was introduced to ensure TTC’s 41 brands are advancing their shared ethos to "make travel matter".
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