Gwyneth Paltrow has partnered with Celebrity Cruises for a wellness cruise onboard Celebrity Apex this summer.
The Hollywood actress will take her Goop lifestyle brand on the seas for an 11-night Mediterranean itinerary from 30 August to 6 September to host "a special onboard experience" for guests.
Over the course of the "wellness-at-sea experience" passengers will have the opportunity to meet Paltrow, Goop chief content officer, Elise Loehnen and take part in group sessions "for the body, mind and soul".
"Whether guests are looking to push past a block in a relationship, reconnect with their own body, quiet their inner critic, find purpose, joy or five minutes to destress through transformative work, they will develop a toolkit that they can take with them off the ship and into their everyday life," Celebrity said.
Throughout the sailing there will be surprises and perks from both Goop and the line as well as Q&A sessions and keynote addresses from Paltrow and dining menus created by Goop’s food editor.
Goop at Sea is bookable now, with prices leading in from $750.
"This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are," said Paltrow. "Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel.
"With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers."
Peter Giorgi, Celebrity’s vice-president and chief marketing officer, added: "Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with Goop and the first ever Goop at Sea experience."