Fewer than half of the respondents (46%) to a new poll by Advertising Week Europe said they would cut back on holidays and travel, despite nearly 40% revealing their energy bills had gone up by between 50% and 75%.
The Press Association reports respondents were more likely to look to save money by reducing their spending on eating out and takeaways (69%) and clothing (60%).
The poll of 2,000 people across the UK was conducted by Lucid, and found two-thirds of respondents had already started to adjust their lifestyle as a result of the cost-of-living squeeze.
